by Kristina Valdez
Keren Craig, co-founder of the popular fashion line Marchesa, made an appearance at Neiman Marcus in Downtown Dallas for a trunk show to kick off the launch of a new section of Marchesa wedding dresses. We sat down with Keren to talk about how her line, and fashion in general, empowers women–and it was every bit as fabulous as we wanted it to be.
“I think when you put on a great dress and a great pair of shoes, you feel more powerful,” Keren said. “It’s a transformative experience in simply feeling confident in the clothes that you wear.” We couldn’t agree more. Keren’s everyday go-to is a classic: the LBD (as if we’d expect anything less). “If I have an event or something I suddenly have to go to, I rely on a great little black dress,” she said. “It’s something every girl should have.”
She and her business partner, Georgina Chapman, met when they were seventeen at London’s Chelsea College of Art and Design; they e Marchesa in 2004. Keren’s creative intuitions in textiles and Georgina’s skills in design made for a powerful duo. They’ve created gowns and evening wear that have been showcased at red carpets (think Met Gala and the Oscars) and have also graced the covers of magazines like Vogue. The inspiration for the line originally came from Marchesa Luisa Casati: “She was a bold woman who was very fierce with her fashion choices,” Karen gushed. “We imagined the Marchesa woman as any woman who wants to have a transformative experience putting on the dress and feeling their most beautiful.”
The globetrotting duo were just in Dubai last month. India has also been a huge inspiration for the line. “It’s amazing to see how different cultures react to dresses,” Keren said. One thing’s for sure: fashion is universal. The universal appeal of Marchesa derives from its many and diverse inspirations, as well as the confidence it imparts on the women wearing it. Now, you can find the bridal line right here in Downtown Dallas.