by Loddie Allison
Sachin and Babi Ahluwalia, the couple behind the namesake line, are still relatively new to the world of bridal (they debuted their first bridal collection in 2016). But their years of experimenting with traditional, feminine silhouettes by toying with proportion and hand-embellishments made them a natural match for the modern, fashion-forward bride.
Their approach is intuitive; this season, they went beyond the traditional white dress to offer styles for every wedding festivity. The decision came after talking to real brides who came into their studio. “Everybody wants that big moment gown for the actual wedding,” Sachin says. “But they also want to address the other functions that go along with the wedding, something a bit younger and fresher for the dance.” Slip dresses, sequined pants, and waisted embroidered jackets were in order.
Beyond the versatile silhouettes, they wanted to create a sense of natural ease, or a “feeling of air and lightness,” as Sachin explained. Instead of heavy beading, they worked with organza and thread-work, folding hand-pressed flowers into soft fabrics. In the Sachin + Babi flagship store, you’ll find hand-beaded and silk-tasseled statement jewelry amongst various objets d’art: items that go beyond the big day, a smart shift toward the lifestyle of the bride herself.
While their bride respects tradition (the store is on Madison Avenue, after all) she does not want to be boring—or like anybody else. As Babi notes, “The dress should not overtake her; it should speak to who she is.”
You can find Sachin + Babi at the Bridal Salon at Neiman Marcus.