It’s a classic, cinematic moment. The doors open, everyone holds their breath, and the bride walks down the aisle as the groom fights to hold back tears. Despite this time-honored tradition, more and more couples are skipping the grand reveal and choosing to do a first look instead. With the trend on the rise, we asked four wedding experts for some insight into this popular practice.

Both Stephanie Brazzle of Stephanie Brazzle Photography and Corinne Sullivan of Social Graces agree that first looks are often a logistical decision. If you’re getting married in the winter, a first look is a must if you want ample lighting for portraits. “There just simply isn’t enough natural daylight to take all the photos after the ceremony,” says Corrine. Carter Rose of Carter Rose Photography agrees. “Seeing each other earlier allows us more time to capture candid moments of the two of you together and more time for portraiture in ideal light,” he says. First looks are more than practicality, however. They offer a couple more time together on their wedding day and help to alleviate any nerves. “Not everybody loves to be the star of the show in a vulnerable moment,” says Carter.

For brides who worry that their grand aisle moment will be ruined by a first look, Alexis Karis of Karis Concepts insists that this is a misconception. “It doesn’t diminish the emotion of the day but rather adds a layer of intimacy to it,” she says. But if you’re a traditionalist for whom a first look is out of the question, fear not. Great portraits, tender moments, and extra time with your spouse are still obtainable, especially if you plan on marrying in the months following daylight savings.

A true first look alternative may not exist, but a first touch or letter exchange can build anticipation and add a little extra sweetness to your day. “It still allows for that emotional connection and the anticipation build up without breaking tradition,” says Alexis. And to make up for any lost time between you and your spouse, consider opting for a sweetheart table—just the two of you—at your reception instead of dining with your wedding party.

At the end of the day, your wedding is about what you want, and a good photographer and planner will work to bring your vision to life. “My job is to tell your story,” says Carter. “I’ll never push a couple to do one way or another, and I trust my skills that I can capture a great set of story-telling images with or without a first look.”